C. Stewart
In today’s episode of “outrage for clicks,” TMZ decided to crank the drama meter to 11 after Joe Biden casually said someone looked like Barack Obama.
That’s it.
That’s the scandal.
A comparison. A resemblance. Something people do literally every single day without filing a press release about it.
But TMZ? Oh no. According to them, Biden is suddenly “under fire.”
From who? Where? The same three professional outrage accounts that wake up every morning looking for something to be offended by?
Here’s the part TMZ conveniently skips:
If someone actually does resemble Obama… pointing that out isn’t controversial—it’s called having functioning eyesight.
This isn’t some deep political statement. It’s not coded language. It’s not a dog whistle. It’s a guy noticing that another guy looks like another guy.
We’ve reached a point where saying “you look like someone” now requires a legal team, a PR statement, and a 12-part apology tour.
Let’s be honest—this isn’t journalism. This is content farming.
TMZ took a completely normal, everyday comment and ran it through their patented process:
- Take something harmless
- Remove all context
- Add “UNDER FIRE”
- Hit publish
- Wait for clicks
Mission accomplished.
People aren’t even mad at Biden in this situation—they’re tired of outlets like TMZ treating every sentence like it’s a five-alarm scandal.
Because when everything is “outrage,” nothing actually is.
And when real issues show up, they get buried under headlines like this one:
“Man Notices Resemblance. Internet Must Decide His Fate.”
TMZ didn’t expose anything.
They didn’t uncover a controversy.
They didn’t inform the public.
They saw a completely normal moment and said,
“Yeah… but what if we pretend this is a crisis?”
And just like that, another non-story got dressed up like breaking news.
Somewhere, actual journalism is filing a missing persons report.
